Having a website acts as the digital front of store for your business. If the site doesn’t load quickly or look appealing, potential clients will scroll on to the next one. Numerous entrepreneurs and business owners depend on their site to acquire a constant flow of leads and instruct potential customers on what they offer.  Having a site built on the WordPress platform has many advantages.

When structuring and building a website, many think they can’t afford all the enhancement that larger organisations have. Enter WordPress!

WordPress is a free software, often alluded to as a “content management system“, that makes the backend of your website easy to maintain and manage. It gives you the ability to create and edit all the pages for uploading to your live site easily and in an organised fashion.

Read on to discover why WordPress is the best option for your business.

1. Use your website as a blog

The WordPress platform is especially easy to use for adding posts and articles to a dedicated section where you can blog about your business. Google loves unique content on websites!

This is an incredibly effective way to keep your clients up to date with news of your business and build your ranking with continuously new content.

2. For Security, WordPress can update itself.

You can be full of confidence about the security of your website always being up to date with the most current and best policies with it’s own instant updates. No need to manually check for updates unless you want to.

WordPress’ automatic updates continue to better it’s framework to make things increasingly secure for visitors and users alike.

3. The WordPress Framework is Open Source

What is the advantage to you for using an open source platform? Basically, developers contribute plugins and themes to the software, which is improving all the time, and gives you a lot of enhanced and advanced functionality. Most of these are free to use with an option to purchase premium products for even more enhancement of your site.

4. SEO Friendliness

Website optimisation for search engines like Google and Bing To make your site more searchable is a must. Acing search engine optimisation can take a lot of time investment for business owners but WordPress can streamline your site in the mot effortless ways. For example, a free plugin called Yoast SEO gives guidance on the ranking of your content and offers ways to make improvements.

5. WordPress Coding is Standard

A lot of developers build complicated websites making it hard for anyone else to manage. This is ok if you have no intention of every changing your site again but that would be a rare thing.

WordPress is one of the most popular CMSs in the world. It’s a great choice because any developer can code for it and fix your issues if you’re not able to do it yourself. Any developer will also have the capacity to redesign your site’s look if you decide on an upgrade.

6. WordPress is used by some of the biggest companies in the world

Some of the world’s largest companies have their sites powered by WordPress including The New York Times, Mashable, TechCrunch, and Inc.

If you want a website that grows as your business does, WordPress is scalable, fully functional and visually pleasing with endless possibilities and options if your budget grows in the future.