Gain Credibility with a Professional Website
These days most people search online to compare prices, find solutions to problems or get information about businesses, restaurants and stores etc before they purchase the things they want. If you don’t yet have a professional website, your competitors who do, will more than likely get your potential customers especially if you are a business based at home without a shop front address.
Having a website will give your business credibility as well as provide information potential customers are looking for. It gives you a presence that says you mean business and you’re here to stay.
You may be thinking why should I pay someone to build a website when I have a free one built by myself. A free website is better than none, of course, but you should consider does it provide you with the professional image you desire for your brand?
A lot more credibility will be gained for your business if you have a professional web developer help to create it. Is there anything less professional than your site saying “Look! I used a free page builder to make a website!”
A site designed professionally and responsively will give your customers a great experience when they visit on their phone, a table or a desktop computer while providing a professional image for your business and brand.
A Professional Website Saves you Money Going Forward
When you consider the costs of advertising such as TV, radio, promotional materials and networking events, a website is a cost effective way to promote your business and build your brand long term.
Think about the potential market you can reach, even if your skill level requires your developer to maintain and update the site for you, the costs will still be lower than ongoing traditional marketing.
If you build your site using WordPress and depending how tech savvy you are, you can add to and update your own content on a regular basis, saving you money.
Keep Customers Informed with a Professional Website
Having a website is a very effective way of introducing new services or products to your customers or to announce future events and special promotions. You can also use a blog on your site to post tips, resources and other information providing added value.
A website is easy to update with current information and news, unlike printed brochures etc, and if you discover any errors after publication, it’s quick and easy to resolve.
Not only can your website be a brochure or catalogue online but you can also promote and grow your business with podcasts, webinars, eBooks containing information about your niche and YouTube videos. With these resources together with integration of social media, your professional business website can reach an even wider audience.
Accessible 24/7/365
Given today’s busy lifestyles, being able to make a purchase decision 24 hours a day, 365 days a year, is a fabulous selling point. There are many people not able to get to your bricks-and-mortar location and a website makes your products and services accessible from anywhere in the world as long as there’s a connection to the internet.