Professional Website – Why your Business Needs One

Professional Website – Why your Business Needs One

by | Dec 9, 2019 | Business, Development, Web Design

Gain Credibility with a Professional Website

These days most people search online to compare prices, find solutions to problems or get information about businesses, restaurants and stores etc before they purchase the things they want.  If you don’t yet have a professional website, your competitors who do, will more than likely get your potential customers especially if you are a business based at home without a shop front address.

Having a website will give your business credibility as well as provide information potential customers are looking for.  It gives you a presence that says you mean business and you’re here to stay.

You may be thinking why should I pay someone to build a website when I have a free one built by myself.  A free website is better than none, of course, but you should consider does it provide you with the professional image you desire for your brand?

A lot more credibility will be gained for your business if you have a professional web developer help to create it. Is there anything less professional than your site saying “Look! I used a free page builder to make a website!”

A site designed professionally and responsively will give your customers a great experience when they visit on their phone, a table or a desktop computer while providing a professional image for your business and brand.

A Professional Website Saves you Money Going Forward

When you consider the costs of advertising such as TV, radio, promotional materials and networking events, a website is a cost effective way to promote your business and build your brand long term.

Think about the potential market you can reach, even if your skill level requires your developer to maintain and update the site for you, the costs will still be lower than ongoing traditional marketing.

If you build your site using WordPress and depending how tech savvy you are, you can add to and update your own content on a regular basis, saving you money.

Keep Customers Informed with a Professional Website

Having a website is a very effective way of introducing new services or products to your customers or to announce future events and special promotions. You can also use a blog on your site to post tips, resources and other information providing added value.

A website is easy to update with current information and news, unlike printed brochures etc, and if you discover any errors after publication, it’s quick and easy to resolve.

Not only can your website be a brochure or catalogue online but you can also promote and grow your business with podcasts, webinars, eBooks containing information about your niche and YouTube videos.  With these resources together with integration of social media, your professional business website can reach an even wider audience.

Accessible 24/7/365

Given today’s busy lifestyles, being able to make a purchase decision 24 hours a day, 365 days a year, is a fabulous selling point. There are many people not able to get to your bricks-and-mortar location and a website makes your products and services accessible from anywhere in the world as long as there’s a connection to the internet.

 

Antivirus – Choosing Solutions for your Business

Antivirus – Choosing Solutions for your Business

by | Dec 8, 2019 | Business, Security

It’s very important to have antivirus installed on your devices these days.  It’s extremely difficult in this day and age to keep your personal data 100% safe.  Millions of users have been affected with even major corporations experiencing large breaches.  If this happens with big corporations, how does a small business or private citizen prevent cyber security breaches from occurring.  Ideally, it’s best to invest in a antivirus that updates automatically and frequently.

Trojans, adware, rootkits, spyware, and ransomware are some of the threats handled by modern antivirus tools.

Windows 10 comes with it’s own antivirus and defence tools but not everyone uses Windows 10 and other users consider it’s not enough and choose a better set of tools for security.

You can select from dozens of programs to use but how do you choose the best one to invest in?

Below are a few of the top rated antivirus features on offer that you should look for:

  • User-friendly navigation and ease of setup
  • Malware detection capability should be excellent
  • Email and web protection
  • Network and router protection
  • Analysis of suspicious files should be automatic
  • Multi-device and multi-platform licensing options
  • A smart scan mode
  • In-product support and troubleshooting
  • Tech support available 24/7 in case you need it

To ensure compatibility with your device or computer operating system, check the system requirements before you install any antivirus program.

If you’re into gaming or movies, another beneficial feature is a mode that will hold notifications so the program runs smoothly in the background and doesn’t interfere with your experience or active apps.

How to Test a Antivirus

A free basic version of the software or a free trial should be on offer.  A basic program for security tools may not offer all the protection you need in the long term, however, don’t be forced to pay any fees or subscriptions right away.

To keep up with all the latest threats, you’ll need the best antivirus software available because cyber criminals are are continuously becoming more sophisticated, especially if you’re running a home office or business.

There are several top rated antivirus solutions available that many experts recommend. In the internet security industry, some of the highly-rated programs are

You can reduce the risk of getting malware, spyware, viruses and other threats significantly when you have a good antivirus installed.