Website has Trust – Why it Matters

Website has Trust – Why it Matters

by | Feb 2, 2020 | Business, Development, Security, Web Design

Everyone who’s had a website built knows a lot of time and money goes into online marketing, SEO, custom development, the web design and website copywriters. What site visitors do when they begin using the actual website is an area that’s often overlooked together with why it matters that your website has trust.

As the owner of a website you may already have a very clear idea about what you want people to do when they’re on your site. You possibly want them to purchase your products online or provide their contact details so you can talk with them at a later time about your services or products.

More often than not, it will matter little how well your website is developed or how great the technology behind your site is. Your site visitors will almost certainly not do what you hope or want them to do if they don’t have any trust in your website.

Website security and general online threats often promote a high level or paranoia out there in the world wide web.

So, what do you do to make sure your website is trusted by people? Starting with the basics you should include your street address and photos of your premises if you are a real business with a physical presence. You also might consider adding images of your staff or yourself to the site. Including a phone number on each page in a prominent place is also a must.

If using an e-commerce website to sell your items online, it’s highly recommended that you include a graphic to show clearly the level of SSL security that protects each transaction on your website. Not only e-commerce websites but

Testimonies so your Website has Trust

Website visitors also tend to feel more comfortable when other people have taken actions before them. For this reason it’s a good idea to have client testimonials featured on your website as well as reviews, product ratings and other mechanisms that demonstrate the website is highly thought of in the wider community for promoting services or products.

People also trust a professional looking website. If your website happens to fall below a certain level of professionalism, often it won’t matter how serious and successful your business is. This level may change depending on the industry and your site users will find it difficult to accept you as a serious provider of the services or products you have on offer.

There are a number of options for your site visitors to determine the level of trust to have for your website.

One thing you can do is pay close attention to what your visitors are doing when they reach your website by installing Google Analytics. This will let you know if they view many pages and whether they stay on your site for an acceptable amount of time. You can also check your key website pages for bounce rate.

It’s also recommended you do an audit of your website. Someone knowledgeable in building effective websites is best to undertake an audit. After taking a look over your site, they’ll be in a good position to make suggestions as to whether it could or should be improved. When you work so hard to attract your visitoirs, your investment to improve your site can be repaid many times by getting the most out of each of them.

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Web Design New Trends for Responsive Websites

Web Design New Trends for Responsive Websites

by | Dec 9, 2019 | Development, Web Design

Each year the trend of responsive web design becomes different to the previous year.  Consumers can expect an experience that is personalised as technology progresses.

Responsive web design as a term has been around for some time now. If you have not heard the term, it describes website creation that functions and adapts correctly to all kinds of devices – tablets, phones, desktops etc. The practice should evolve just as the technology does.

Five very relevant responsive principals and design practices to consider are covered below.

1. Mico Interactions – New Trend!

A recent trend is the use of micro interactions. Web design writers have noticed this as one of the most common things evolving since last year.

These are variables allowing users to interact with a page without the need to reload it. A good example of micro interaction is seen on Facebook where ‘likes’ now have an option added so ‘reactions’ can be made to a post. Emotions can be indicated toward the content in a post by reacting with a smiley face, a heart, a sad face etc. The page stays the same because it doesn’t reload.

Because the page doesn’t reload, micro interactions make the UX (user experience) a lot more fun while also saving time. It is expected these interactions will become very popular in the near future.

2. Typography – the Smart Type

In addition to page aspects typically designed for responsiveness, it is commonly overlooked that you can create a typeface responsively.  An example would be using Verdana 24 pt for headers and a smaller type of Arial for a mobile version of the page.

Some fonts are designed to be large making them less effective when used on a mobile page. This trend makes it crucial to the user experience that titles and text are set up using different fonts and sizes depending on the device being used.

3. Mobile Knowledge

These days, the majority of web traffic is coming from mobile devices. make a need for the concepts of websites and apps to be separated in your mind as having a responsive app is different having a responsive website.  App user experience and usage is important and while there are many similarities for a mobile site to focus on, there are also some semantics a responsive web design can’t deal with.

While the number of possible screen sizes to be used is a consideration for both, A/B testing for each will be different for example.

4. The Grid Innovations

Innovating your grid layouts keeps a website differentiated from other sites while remaining aesthetically pleasing. This trend will grab people’s attention from the use of grid designs like the 12 unit grids, rule of thirds etc by using column combinations that are not so common or playing with the CSS and whitespace for new page organsation.

5. The Colour Wheel Vibe Trend

Elegant Themes design writers agree that current web design tools will allow us to experiment with vibrant colors next. Tools like Material Design and Flat Design 2.0 have made advancements and suggest gradients with vibrant colours as something to take advantage of going forward.

The more technically advanced our mobile devices become, the better vibrant color trends translate well with complex visual designs with less a divide between content quality displayed on those devices compared to desktop display. This is how the semantics of colour has even become responsive in design.

 

Professional Website – Why your Business Needs One

Professional Website – Why your Business Needs One

by | Dec 9, 2019 | Business, Development, Web Design

Gain Credibility with a Professional Website

These days most people search online to compare prices, find solutions to problems or get information about businesses, restaurants and stores etc before they purchase the things they want.  If you don’t yet have a professional website, your competitors who do, will more than likely get your potential customers especially if you are a business based at home without a shop front address.

Having a website will give your business credibility as well as provide information potential customers are looking for.  It gives you a presence that says you mean business and you’re here to stay.

You may be thinking why should I pay someone to build a website when I have a free one built by myself.  A free website is better than none, of course, but you should consider does it provide you with the professional image you desire for your brand?

A lot more credibility will be gained for your business if you have a professional web developer help to create it. Is there anything less professional than your site saying “Look! I used a free page builder to make a website!”

A site designed professionally and responsively will give your customers a great experience when they visit on their phone, a table or a desktop computer while providing a professional image for your business and brand.

A Professional Website Saves you Money Going Forward

When you consider the costs of advertising such as TV, radio, promotional materials and networking events, a website is a cost effective way to promote your business and build your brand long term.

Think about the potential market you can reach, even if your skill level requires your developer to maintain and update the site for you, the costs will still be lower than ongoing traditional marketing.

If you build your site using WordPress and depending how tech savvy you are, you can add to and update your own content on a regular basis, saving you money.

Keep Customers Informed with a Professional Website

Having a website is a very effective way of introducing new services or products to your customers or to announce future events and special promotions. You can also use a blog on your site to post tips, resources and other information providing added value.

A website is easy to update with current information and news, unlike printed brochures etc, and if you discover any errors after publication, it’s quick and easy to resolve.

Not only can your website be a brochure or catalogue online but you can also promote and grow your business with podcasts, webinars, eBooks containing information about your niche and YouTube videos.  With these resources together with integration of social media, your professional business website can reach an even wider audience.

Accessible 24/7/365

Given today’s busy lifestyles, being able to make a purchase decision 24 hours a day, 365 days a year, is a fabulous selling point. There are many people not able to get to your bricks-and-mortar location and a website makes your products and services accessible from anywhere in the world as long as there’s a connection to the internet.

 

WordPress – Why you Should use this Platform

WordPress – Why you Should use this Platform

by | Dec 8, 2019 | Development, Technology, WordPress

Having a website acts as the digital front of store for your business. If the site doesn’t load quickly or look appealing, potential clients will scroll on to the next one. Numerous entrepreneurs and business owners depend on their site to acquire a constant flow of leads and instruct potential customers on what they offer.  Having a site built on the WordPress platform has many advantages.

When structuring and building a website, many think they can’t afford all the enhancement that larger organisations have. Enter WordPress!

WordPress is a free software, often alluded to as a “content management system“, that makes the backend of your website easy to maintain and manage. It gives you the ability to create and edit all the pages for uploading to your live site easily and in an organised fashion.

Read on to discover why WordPress is the best option for your business.

1. Use your website as a blog

The WordPress platform is especially easy to use for adding posts and articles to a dedicated section where you can blog about your business. Google loves unique content on websites!

This is an incredibly effective way to keep your clients up to date with news of your business and build your ranking with continuously new content.

2. For Security, WordPress can update itself.

You can be full of confidence about the security of your website always being up to date with the most current and best policies with it’s own instant updates. No need to manually check for updates unless you want to.

WordPress’ automatic updates continue to better it’s framework to make things increasingly secure for visitors and users alike.

3. The WordPress Framework is Open Source

What is the advantage to you for using an open source platform? Basically, developers contribute plugins and themes to the software, which is improving all the time, and gives you a lot of enhanced and advanced functionality. Most of these are free to use with an option to purchase premium products for even more enhancement of your site.

4. SEO Friendliness

Website optimisation for search engines like Google and Bing To make your site more searchable is a must. Acing search engine optimisation can take a lot of time investment for business owners but WordPress can streamline your site in the mot effortless ways. For example, a free plugin called Yoast SEO gives guidance on the ranking of your content and offers ways to make improvements.

5. WordPress Coding is Standard

A lot of developers build complicated websites making it hard for anyone else to manage. This is ok if you have no intention of every changing your site again but that would be a rare thing.

WordPress is one of the most popular CMSs in the world. It’s a great choice because any developer can code for it and fix your issues if you’re not able to do it yourself. Any developer will also have the capacity to redesign your site’s look if you decide on an upgrade.

6. WordPress is used by some of the biggest companies in the world

Some of the world’s largest companies have their sites powered by WordPress including The New York Times, Mashable, TechCrunch, and Inc.

If you want a website that grows as your business does, WordPress is scalable, fully functional and visually pleasing with endless possibilities and options if your budget grows in the future.