Everyone who’s had a website built knows a lot of time and money goes into online marketing, SEO, custom development, the web design and website copywriters. What site visitors do when they begin using the actual website is an area that’s often overlooked together with why it matters that your website has trust.

As the owner of a website you may already have a very clear idea about what you want people to do when they’re on your site. You possibly want them to purchase your products online or provide their contact details so you can talk with them at a later time about your services or products.

More often than not, it will matter little how well your website is developed or how great the technology behind your site is. Your site visitors will almost certainly not do what you hope or want them to do if they don’t have any trust in your website.

Website security and general online threats often promote a high level or paranoia out there in the world wide web.

So, what do you do to make sure your website is trusted by people? Starting with the basics you should include your street address and photos of your premises if you are a real business with a physical presence. You also might consider adding images of your staff or yourself to the site. Including a phone number on each page in a prominent place is also a must.

If using an e-commerce website to sell your items online, it’s highly recommended that you include a graphic to show clearly the level of SSL security that protects each transaction on your website. Not only e-commerce websites but

Testimonies so your Website has Trust

Website visitors also tend to feel more comfortable when other people have taken actions before them. For this reason it’s a good idea to have client testimonials featured on your website as well as reviews, product ratings and other mechanisms that demonstrate the website is highly thought of in the wider community for promoting services or products.

People also trust a professional looking website. If your website happens to fall below a certain level of professionalism, often it won’t matter how serious and successful your business is. This level may change depending on the industry and your site users will find it difficult to accept you as a serious provider of the services or products you have on offer.

There are a number of options for your site visitors to determine the level of trust to have for your website.

One thing you can do is pay close attention to what your visitors are doing when they reach your website by installing Google Analytics. This will let you know if they view many pages and whether they stay on your site for an acceptable amount of time. You can also check your key website pages for bounce rate.

It’s also recommended you do an audit of your website. Someone knowledgeable in building effective websites is best to undertake an audit. After taking a look over your site, they’ll be in a good position to make suggestions as to whether it could or should be improved. When you work so hard to attract your visitoirs, your investment to improve your site can be repaid many times by getting the most out of each of them.

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